We value our relationships with Distributors.

–  We provide sustainable margins.  We believe that Distributors must be able to sell our fish for the same prices that are on our Retail Store Price List.  We provide Distributors with margins that allow long term sustainable distribution.  We will gladly add any Distributor to our Retail Store email newsletter if requested to ensure 100% transparency in pricing.

–  We do not undercut Distributors.  We don’t sell our fish to Retail Stores for less than the prices on our Retail Store Price List.  Our sale price discounts are offered to everyone in the supply chain equally.  If we discount a variety of fish by 10% then all our price lists will reflect the 10% discount for that variety.

–  We don’t sell wild fish.  We don’t compete with Distributors by selling wild fish.  We don’t sell wild fish and never will.

–  We don’t just ship ‘bottom barrel’ average fish to Distributors.  We ensure Distributors have an equal opportunity to buy our largest and nicest fish.

–  We share resources.  We are constantly looking for ways to help Distributors sell our fish.  Is there anything that could help you sell our fish better?  Let us know and we will try our best to make it happen.

–  We offer a 100% Satisfaction Guarantee.  We are confident that our fish will sell fast and we put our money where our mouth is!  Call us to let us know what your experience was like so we can continue to improve!


alpha-recycle-5100% Satisfaction Guarantee

100% Price Match Guarantee

100% Live Arrival Guarantee